Is this "Rewards Program" real? or a sophisticated phishing attack?

I was browsing the MSN news site, when I was involuntarily redirected to a different web page; it said it was a "Shaw Rewards Program". The URL seemed suspicious so I did a screen capture and killed the web browser without clicking on any links. The screen capture is attached for information.

I'm using Mozilla Firefox as the browser and Windows 10 version 1903 as the operating system. I'm using Windows Defender as my malware detector and have a Synology Router with a dynamic firewall; it uses the Google Safe Browsing and Threat Intelligence databases to block potentially malicious packets. So I'm fairly confident that I don't have malicious software on the desktop.

Assuming that the reward program is too good to be true, I suspect that the web page had an ad that triggered the redirect.

Any advice or information about this would be appreciated.

Paul