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what does the term at the end of the ad mean

Question asked by rodney on Mar 10, 2013
Latest reply on Mar 16, 2013 by [shaw]ali

I am wondering. Shaw is running a TV ad featuring a female bot with 4 other bots following her.  The jist of the ad is that the first three bots are YES men, but the last one speaks its mind. at the end of the ad the lead bot says to Maximize a B2Bori or something like that. I am wondering what that term means ?  I maybe showing my age, but I am missing part of the intent of the ad I think ?