O Canada! Sportsnet Launches Sportsnet 360 on July 1, Unveils New Programming Details
- Sportsnet 360 is Canada’s new exclusive home of UFC -
- Blue Jays vs. Detroit Tigers Canada Day game to be first live event on Sportsnet 360 –
- New Blue Jays post-game show, Blue Jays Xpress, debuts July 1 -
- Sportsnet 360 to deliver scores, stats, breaking news, highlights, and live events including UFC, WWE, CIS, basketball, and soccer -
TORONTO (June 27, 2013) The newest addition to Sportsnet’s already robust five-platform brand, Sportsnet 360, hits Canadian TV airwaves on Monday, July 1 with an unprecedented programming mix of of breaking news, highlights, scores, stats, analysis, and opinion, as well as live events. Beginning Canada Day at 1 p.m. ET/10 a.m. PT, The Score will officially be rebranded Sportsnet 360 during the station’s first live event broadcast – the Blue Jays vs Detroit Tigers game live from Rogers Centre, starting at 1 p.m. ET/10 a.m. PT.
Immediately following the Blue Jays game on July 1, Sportsnet 360 will debut its newest show Blue Jays Xpress – a 30-minute, interactive post-game show hosted by Sportsnet 590 The FAN’s Eric Smith, with former Blue Jays Paul Spoljaric and Greg O’Halloran providing analysis and Sportsnet’s Michael Grangecontributing to the discussion.
Sportsnet 360 will remain the prime destination for hardcore fans to receive news, information and analysis across the broadest range of sports – and as announced today by Sportsnet, Canada’s official broadcaster of the Ultimate Fighting Championship®, Sportsnet 360 will be the new exclusive home of UFC in Canada. In addition to UFC, Sportsnet 360’s programming pillars also include WWE, CIS, basketball, and soccer.
“We built Sportsnet 360’s programming strategy specifically with the hardcore sports fan top of mind,” said Navaid Mansuri, Vice-President, Programming, Sportsnet. “With a solid roster of live sports events headlined by UFC, CIS, basketball and soccer, combined with existing coverage of WWE and an unparalleled breadth of sports news, scores and highlights, Sportsnet 360 will deliver immense value to our passionate viewers and is the ideal complement to our other Sportsnet channels and platforms.”